Exploiting Online Trends For Successful Content Marketing There are countless Content Marketing strategies out there, but actually only a few are as simple and successful as leveraging topics that are trending in your niche at the moment. If you know how to discover online trends in advance and create content that’s entertaining and relevant to them, there is quite a good chance that it will become a part of a given trend and gain enormous popularity in short a time. The hardest part of the process is determining what’s certainly trending at the moment. You can make it easier, however. You just have to know what metrics and qualities are typical for hot content. Below you will find some great tools and apps that can help you to identify what’s the next hot issue in your industry.