How to Choose the Right Structure for an International Website Author Bartosz Góralewicz Read bio One of the toughest SEO decisions to make when launching or re-arranging a website is to choose the right structure. As an organization system, it defines how particular pages are connected with each other and what their importance in the website’s hierarchy is. Any changes in this structure are difficult to implement and you may pay a high price for a mistake here. There are different ways to manage multiple language versions of a website and SEO experts constantly debate which one is the best. However, the results that we’ve achieved in this case study speak for themselves. Migrating to folders on one global domain gave our client an 841% visibility boost! Yet this is not the only kind of migration that can improve the results of your online campaign. You can also take advantage of changing HTTP to HTTPS, for example.