From Idea to Content (and How to Avoid Making it Dull!) Author Elephate Read bio Did you know that the internet is expanding 30GB per second? That’s how much it weighed nearly 20 years ago. At this rate the internet will weigh 20 zettabytes by 2020; that’s 5GB of data per person. No matter the size of the internet, it’s more valuable to be able find important information among tons of irrelevant data than to actually have a particular knowledge in this so-called “Information Age” and this has presented new challenges for content marketing. One of those challenges is to stop producing daily content in overwhelming amounts, as the function of content marketing has changed from creating useful content to motivating users to take specific actions. Content marketing, thanks to its ability to move emotions and show the world from unusual perspectives, has started to make the internet a better place.The internet has become something more – a place where you have the time to reflect and discover hidden emotions. Thanks to modern content marketing, it’s no longer important to ask “What?” but rather it’s more valuable to know “How?”. And the answer is “creativity and innovation”. Creative thinking is connecting new ideas with already existing concepts. It’s stepping out of the line with maverick ideas and being open to unexpected challenges.