Let luxury brands teach you the art of content marketing Author Elephate Read bio Have you ever thought that besides a good taste, you can learn from Chanel how to become a skilled marketer and improve your business with the best content marketing ever?! Chanel does not just sell you a product, it’s much deeper and more complex than that. Chanel sells you a lifestyle, an image of who you are or dream of being. Chanel perfume is not just perfume, it’s an important building block of the new you–the wealthier, more sophisticated, more fascinating you. The company has a great, long and inspiring history, so they take advantage of and communicate this fact. Big brands present products in a very elegant and visual way, stylish packing, and a ‘designer website’ – all of these with a coherent corporate identity. The communication channels have a wide communication strategy pointing to one goal. They present their products, but they also communicate their history, goals and some interesting facts. Customers aren’t loyal to the products – they are loyal to the brand, its values, statements and the lifestyle they present.