Let Luxury Brands Teach You the Art of Content Marketing Author Elephate Read bio Have you ever thought that besides good taste, you can learn how to become a skilled marketer and improve your business with the best content marketing ever from Chanel? Chanel does not just sell you a product, it’s much deeper and more complex than that. Chanel sells you a lifestyle, an image of who you are or dream of being. Chanel perfume is not just a perfume, it’s an important building block for the new you – the wealthier, more sophisticated, more fascinating you. The company has a great, long and inspiring history, so they take advantage of and communicate this fact. Big brands present products in a very elegant and visual way, stylish packing, and a ‘designer website’ – all of these with a coherent corporate identity. The communication channels have a wide communication strategy pointing to one goal. They present their products, but they also communicate their history, goals and some interesting facts. Customers aren’t loyal to the products – they are loyal to the brand, its values, statements and the lifestyle they present.