Overview of the Polish SEO Market After 2013 A word from Bartosz Góralewicz: Today, it is with huge pleasure that I publish an extremely interesting article from a good friend of mine – Tomasz Wydra. Asides being a Google Top Contributor; he is also a real SEO expert. I am also happy to share this article because all Tomasz managed to explain here, are the core issues which made me focus my attention more on foreign markets. It has been a year since Penguin 2.1 and Polish SEO was never going to be the same again. The Google update of October 4, 2013 changed the situation of the Polish SEO Market. Penguin 2.1 affected not just the (expected) 1%, but around 20% of Polish websites and became the main reason why agencies decided to invest in modern marketing as it relates to search engines. Penguin 2.1 caused many changes on the Polish market. Let me recall that Penguin 2.1 affected about 1% of the total search results globally. This was actually covered by the official Matt Cutts statement from the 4th of October 2013. In fact, in the English-speaking market, that alteration was massive, but it was nothing close to what happened in Poland. It is estimated that the update had an effect to the tune of about 20 – 25% of all the total search results. This is what the Polish SEO looked like before October 2013.