On-page SEO Seven Reasons Why Elephate Delivers Professional SEO Services Our goal for on-page SEO is also the client’s goal, namely, to radically improve the website potential by making it rank better in search engines and consequently to increase organic traffic. As a result, a perfectly optimized website creates a robust business performance. We get to the bottom of on-page SEO problems, so that Google and other search engines clearly see, and understand, what your website is all about. So, just how do we make this happen? And what differentiates us from our SEO competitors?