Raisin is an online savings platform that offers a wide range of foreign deposit and savings products. Our collaboration aimed to grow online visibility and brand recognition. However, the ultimate goal is to increase organic traffic to the Polish website through content and SEO and generate more organic registrations.
The effects of content marketing and SEO strategies
- Since the start of our collaboration (June 1, 2024), estimated organic traffic has increased by 1,784%, or 20,517 visits (Ahrefs)*.
- The value of estimated traffic has increased from $160 to $4,827 (Ahrefs).
- Estimated organic traffic has increased by +1,934%, or 22,882 visits (Ahrefs, May 1, 2024, vs 2025).
- The value of estimated traffic has increased from $151 to $6,187 (Ahrefs, May 1, 2024, vs 2025).
- From May to July 2025, there were approximately 867% more clicks and 2152% more impressions than in the previous year (GSC).
- Since the start of our collaboration (June 1, 2024), the number of keywords in the TOP3 increased by 498% (+254), and keywords in the TOP10 by 796% (+1,300) (Senuto).
- Since the start of our collaboration (June 1, 2024), the number of keywords in the TOP3 increased by +4167% (+375), and keywords in the TOP10 by 892% (+812) (Ahrefs)*.
*data obtained on August 19, 2025.
Chart showing the increase in views and clicks in Google Search Console since the collaboration between Raisin & Elephate began.
A graph showing the growth of estimated organic traffic from the Ahrefs tool.
Strategy
Raisin is an innovative platform managed by Raisin SE and Raisin Bank, offering Polish savers high-interest savings products (deposits and flexible savings products) from foreign partner banks, all denominated in Polish currency. Our task was to consistently promote Raisin’s organic presence and ensure it ranked highly in search results. Not only that, we were helping build an expert image and trust through helpful, people-first content that answers the questions Raisin’s target audience is searching for.
We have identified irregularities and deficiencies in the website’s information architecture. We sorted out mixed threads and removed or relocated repetitive modules and text fragments to the matching subpages to increase the consistency of already published content. To make the home page more transparent, we decided to move the information subpages to the Knowledge Base so that only offer landing pages appear in the footer.
1. We proposed changing the URL structure and redirects. The URL structure needed improvement, so we suggested modifying it to make the URLs more precise and intuitive in terms of SEO and UX.
2. We also suggested refining the product listing module, including standardizing the terminology used to describe deposit durations and placing it on every transaction subpage to make it easier and quicker for customers to choose the optimal deposit option.
3. Our cooperation was built on Raisin’s premise: as a brand, they create knowledge bases to help customers across financial topics. We translated that into action by enhancing the existing Knowledge Base (FAQ, deposit taxation, European Deposit Guarantee Scheme), optimizing priority pages, and launching product subpages.
Therefore, we took a two-pronged approach:
- We have introduced content recycling, which we use to refresh previously published content by optimizing it for relevant keywords, headlines, and so on.
- We have created new thematic categories in the knowledge base: Guide to Saving, Guide to Investing, Retirement, Security, and Saving Abroad. We have also created SEO-optimized articles on personal finance and banking in general, tailored to Raisin’s audience intentions.
4. To increase the chance of conversion, we used strategic internal linking and clickable elements on the website. Expanding the knowledge base and publishing how-to articles on finance and banking also helped us grow the internal link structure and keep users on the site longer. By selecting appropriate anchor texts and placing links to related content underneath them, we were able to direct users to the content that was most interesting to them. Supplementing articles with clickable elements and CTA’s allowed us to create a customer journey that discreetly supports users in making purchasing decisions.
A fragment showing the appearance of the savings guide category from the Raisin knowledge base.
Implementation
- At the beginning of our collaboration, we prepared a competitive analysis, keyword research, and content gap analysis to strategically plan further actions aimed at increasing valuable traffic to the Raisin website.
- We analyzed the industry, selecting relevant competitors on the Polish market who position themselves on keywords similar to those used by Raisin, as well as business competitors offering similar products and services. We noticed that competitors who perform better in terms of content do not limit themselves to creating content optimized for transactional keywords related to deposits and savings accounts. The content published on their websites covers a wide range of topics in the field of banking and finance (both personal and corporate), which opens up many opportunities for content creation and building brand visibility and recognition.
- Next, we launched content marketing and SEO activities to optimize old content and create new landing pages and articles targeting important keywords with high traffic potential. In this way, we leveraged existing content on the website and improved it for search engines and users to maximize its effectiveness.
- We have expanded the knowledge base and diversified content with thematic categories related not only to saving itself, but also to saving abroad, investing, retirement, and online security. By publishing articles at various stages of the marketing funnel, we provided users with up-to-date information on topics that interested them and subtly supported their decision-making process in finding the optimal savings solution for themselves. We also targeted women with our articles to help reduce disparities among the target group and reach more women with the Raisin offer.
Excerpt from a blog article published in the Raisin knowledge base.
- The Elephate and Raisin teams collaborate on an ongoing basis to produce the best content for their target audience on the most frequently searched topics related to saving, investing, and personal finance.
Summary
An effective content marketing and SEO strategy is crucial not only for achieving high positions in search results, increasing visibility, and building brand recognition, but also for improving the UX of a website – making it intuitive for users.
We are seeing real progress in our efforts! By reorganizing the content, we have made it easier for users to navigate the website and find the information they are interested in more quickly. On the other hand, the creation of an extensive knowledge base containing articles divided into categories related to saving, investing, retirement, and online security provided recipients with content tailored to their needs at various stages of the marketing funnel. It has ultimately led to an increase in organic traffic to the website and its value.
Effects
498%
increase in keywords in TOP3
867%
increase in clicks y/y
1784%
increase in organic traffic