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The More Visual Content, The Better Visibility

Visual Content is one of the most powerful communication mediums available to brands today. It’s simple: our brains process visuals more efficiently than text alone, which makes visual content more interesting, engaging and effective.

In the past few years, graphic design has become a very important factor to the quality of blog posts, marketing strategies and articles. Visibility to viewers and spread of published posts is crucial for content marketing. The created message must be sufficiently attractive, interesting, fun and unique so that users would be glad to share and promote it. How then do we achieve that in a world where consumers almost always have excessive access to different types of information, delivered through multiple channels of communication?

In this article, I will be presenting a few reasons why visual content is very important, in addition to some simple but effective tools which will elevate your graphics to the highest level.

WHY IS VISUAL CONTENT SO IMPORTANT?

Images are the no. 1 most important factor in optimal social media content. Recent studies show that we review the available content only briefly, focusing on the information presented in the most accessible way for us. It also involves our ability to concentrate, which time in recent years has greatly shortened. More and more people these days do not read content on the web; focusing instead on films, videos, pictures and memes.

Making a good first impression and keeping visitors on your website are almost entirely dependent on design. That is why it is so important to provide your audience with such content, which will immediately awaken their interest and encourage them to spread your message along.

SOME STATISTICS
Still not convinced? Let me show you some interesting statistics and numbers that will probably communicate with your mind better than a bunch of paragraphs.

Embed this infographic on your website. Copy the embed code below:

<div style=”clear:both”><a href=”http://www.elephate.com/visual-content-better-visibility/”><img src=”http://www.elephate.com/wp-content/uploads/2014/12/infographic-post1.jpeg” title=”Visual Content” alt=”visual content infographic” border=”0″ /></a></div><div></div>

What’s more, let me show you a real life example that can confirm the authenticity of the statistics above. Take a look at the insights of Elephate fanpage on Facebook. As you can see, there is a clear difference in visibility between posted text or link and photos. Visual content is much more clickable, people just love browsing photos!

But there is more! Some people claim that the power of infographics went down in history, but here is a great screenshot  that can undermine this theory. The release of Penguin 3.0 was a huge event in the SEO world, so the interest in this topic was also quite big. But even in this case, you will notice that the range of infographic regarding the Penguin update just overwhelmed the simple post; although it was the same topic.

On a first glance, we will notice the difference with reach and engagement between image and link. However, of enormous importance is that technically, with 469 views compared to only 57, it gives us a staggering 822% increase using infographics instead of a blog post!

As they say, numbers don’t lie, so if you don’t think visual content is worth your time, think again ?

TOOLS THAT CAN IMPROVE YOUR CONTENT
There are a bunch of techniques that you can use to create great and outstanding images. Let me show you a few categories with interesting and useful tools that can help you make a visual content on the highest level.

ONLINE EDITORS:

Befunky

You do not need a Photoshop to improve the quality of your photos. You do not even need to install any program on your computer.  With the availability offew interesting  apps online, editing photos has become much easier and faster.

I would highly recommend an editor called befunky. It is an easy tool that enables the use of many filters to enhance the quality of images. Do you want to crop, resize, play with colors, reduce contrast or even add more shadows? This app gives you a package of options; you can even add some virtual make-up to your face, no kidding!

Check this quick tutorial of the things you can achieve using befunky

Pixlr

Another very useful app is called the Pixlr Editor. This is a free online browser-based photo, picture and image editor. Using this tool, you can create, modify and save your photos with various tools connected to palette, adjustment layer and the image itself.

Picmonkey

This is one really cool free photo editor and its website was ranked as one of the best websites of 2013. What more? For all the benefits the app provides, no software needs to be downloaded as it works perfectly with just the browser. You can fix your photos, add beautiful filters and text. You can also make facial features glow or tell a story using a collage; all in one. Should you require some help with your masterpiece, just check their how to section.Tremendous tricks within reach!

CREATE AMAZING GRAPHICS

Piktochart

For a little more advanced graphics, I will recommend the use of Piktochart. It helps you create not only infographics; but also posters, banners and illustrations. Use some templates or create your own infographic from the beginning. Choose your icons from many different categories. Change the fonts, background and the whole concept according to your own taste and ideas.

Canva

Want some 1st class design on your business cards, banners, blog graphics or just Facebook covers? Then check out Canva, a simple but modern tool that gives you everything you need to easily turn ideas into stunning designs. You can start either with a custom layout or a blank page. You can also findyour perfect font from hundreds of types. With all the tools in one place, there’s nothing holding you back.

Easelly

This app allows users create and share visual ideas online. You can easily create eye-catching, informative and fun graphics on the web. Easel.ly has made it possible for anyone to design their own custom infographics in minutes for free and without any graphic design skills needed. This is a website that features thousands of free infographic templates and design objects which users can customize to create and share their visual ideas online.

Vizualize

For all your social media management needs, check out this useful website called Vizualize.me. As we became a pretty visual audience, we came across a lot of infographics that provide us information, but using more the visual appeal. And Vizualize.me does the exact same thing in terms of an infographic, however it uses the information that you have provided in LinkedIn. The great thing about this is that it makes your resume and work experience different and more appealing than everyone else’s.

COLOR PALETTES

Pictaculous

If you are not a professional graphic designer, it is understandable that you might have some doubts about the taste of your image. Does this group of colors work well with each other? What color should be used for this beautiful amaranth? With Pictaculous, you do not have to rely on your own instincts alone. This app suggests color palettes, uploads a photo and then searches for the color that matches your picture the best.

Adobe Colour

Check this amazing wheel of colours and create your own palette. You can choose from a few options like showing colours that are monochromatic, complementary or just find similar shades. You can also see the “ready to go” set of colours and get inspired by some of them.

Colourlovers

Have you ever come across an international creative community that helps people discover the inner designers in them? Well, now you have a chance. This website provides people with a wealth of user created & shared colour inspiration, as well as tools that make the creative process as simple as possible. Simply get inspired by many colour palettes or use some tools and services to create a piece of vector art. What’s more? You can also join the colourful conversations by signing up to forum.

INTERACTIVE PHOTOS

Make your content original and outstanding by adding the interactive image. You can use ThingLink which is a free and user friendly tool. You can add text or multimedia overlays to any of your photos or images, and turn it into an interactive graphic. Sounds great, doesn’t it?

STOCK PHOTOGRAPHY

Of course, you do not always have to create something new. Sometimes,what we really need are some good quality and matching photos, just to diversify our article. We all know Shutterstock, but should we always take our money out of our pockets just to get some picture? The answer is no. There are dozens of websites where you can download photos,without the anxiety that you might be stealing someone else’s property. Images are not copyrighted, so you can use them however you would like to. One of them is Pixabay. You can search for your perfect illustration through 20 categories or just use your key words. Also, let’s not forget the bunch of vectors you can find there! Worth mentioning also is Compfight, which helps find images from Flickr that can be used commercially.

Others include:

IMPACT ON SEO AND VISIBILITY ON THE WEB

Visual Content that goes viral can bring tons of inbound links. However, it should contain logos, page or website information so recipients will know where the material originally came from.

Make your visuals neat and interesting, it will bring tons of inbound links back to you. High-Quality and relevant inbound links can boost your rankings in search results, so ensure content is tagged with appropriate Meta information and text descriptions.

SUMMARY

Given that 90% of information processed by the brain is visual, visual content should be a key element for marketing strategy. It is also worth analyzing components of currently used strategies, in considering the potential benefits of increasing the quantity or improving  the quality of visual content already in use.

The main advantages of employing visual content is that it increases the promotion of information on social media, offers better SEO to be gained thanks to spreading interesting visuals by the consumer and also the increase in brand awareness. What’s more? It allows the firm stand out from the barrage of information, which consumers are bombarded with on a daily basis.

With a good and compelling visual content, website visitors tend to stay longer; long enough for them to consume more and understand the message your content is trying to deliver. Wouldn’t you rather take advantage of this?

How do you enhance your articles? Do you know any different graphic tools that you would like to recommend? Feel free to share your opinion in the comment below!

Published
  • 16 December 2014
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