case study

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Client

logo nutridome, without background

Solutions

Creating a bespoke strategy, running a digital PR campaign and maintaining a blog increases our client's visibility and brand recognition, and strengthens their position as experts in the beauty industry.

12 271%

Increase organic traffic to the blog.

150%

Increase revenue from organic traffic

727%

Increase in the number of transactions from the organic traffic channel

Elephate & Nutridome “NMAG” corporate blog in the beauty industry – case study

Nutridome is a Polish e-commerce shop operating in the organic cosmetics niche. The products available there are mainly cosmetic accessories and cosmetics formulated with naturally derived ingredients.

screenshot NMAG

The campaign target audience

 

Target audience for external content publications and digital PR campaign:

Goals and Results

Objectives over a 11-month cooperation, 03.2020 to 02.2021:

Goal: To increase the number of keywords ranking in the TOP3 and TOP10 of Google search results, by 300% each (TOP3 – from 6 to 24, TOP10 from 89 to 356)

Result:

graph showing keyword growth
graph showing keyword growth in the top10

Goal: To increase sessions from organic traffic by 150%

Result: Sessions from organic traffic increased by 376%

 

Goal: To increase organic traffic on the blog
Result: before we started cooperation, the blog was small and there were only a few organic visits. The traffic started to grow seriously in August 2020, and in February 2021, we recorded a crazy increase by 12,271%

 

Goal: To acquire 50 new referring domains by external content publications

Result: Increase in the number of referring domains by 79 (from 119 as of March 1, 2020) to 198 (as of February 1, 2021)

graph showing the increase in the number of referring domains

Goal: To generate 40 external publications and acquire a minimum of 15 dofollow links with a digital PR campaign

Result: There were 55 publications about our digital PR campaign, including leading magazines such as Forbes, we acquired a total of 22 follow links

Forbes publication – Nutridome

https://www.forbes.pl/gospodarka/wydatki-polakow-ile-przeznaczaja-na-zakup-srodkow-higienicznych-i-kosmetykow/2wqs3w8 

 

Goal: To increase the revenue from organic traffic by 150%

Result: The revenue from organic traffic increased by 535.51%

 

Goal: To increase the number of transactions from organic traffic channel by 150%,from 3,031 to 7,578

Result: The number of transactions from organic traffic increased by 727.58%

 

Strategy

Execution

Initial implementation activities: 

Regular activities:

Digital PR campaign: How do Poles take care of themselves? A report.

grafika do badań nad dbałością Polaków o higienęgrafika do badań nad dbałością Polaków o higienę

https://nutridome.pl/nmag/jak-dbaja-o-siebie-polacy

Summary

The goals set by our client were quite ambitious – increase in SEO keyword visibility by 300%, increase in organic traffic by 150%, increase in the number of transactions and revenue from organic traffic. Thanks to an appropriately structured strategy, creativity, consistency and results orientation, we exceeded our initial goals, achieving excellent results. Not only did we increase traffic to the blog and organic traffic to the entire domain, but revenues increased as well. Thanks to the actions taken, the brand has strengthened its image among the audience as an expert in the field of beauty.

Effects

star

12 271%

Increase organic traffic to the blog.

star

150%

Increase revenue from organic traffic

star

727%

Increase in the number of transactions from the organic traffic channel

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