Keyword research Effective content marketing focuses primarily on the needs of the audience. A keyword analysis will let you know what products and services they’re looking for online, what questions they want answers to, and what information they’re most interested in. Keyword research is not only a way to find the most searched phrases related to your industry. The key to understanding your audience It’s also one of the most important steps on the road to a better understanding of your users’ intentions, precisely adjusting your content to their needs and building their trust. We will help you to choose the most important keywords for your business. Based on this information you will be able to prepare an effective content marketing strategy, increase the visibility of your website in Google’s search results, and make your audience your customers.