content marketing services

Keyword research – the key to understanding your audience

Effective content marketing focuses primarily on the needs of the audience. A keyword analysis will let you know what products and services they’re looking for online, what questions they want answers to, and what information they’re most interested in.

Keyword research is not only a way to find the most searched phrases related to your industry.

It’s also one of the most important steps on the road to a better understanding of your users’ intentions, precisely adjusting your content to their needs and building their trust.

We will help you to choose the most important keywords for your business. Based on this information you will be able to prepare an effective content marketing strategy, increase the visibility of your website in Google’s search results and make your audience your customers.

A keyword analysis will help you to…

… increase your organic traffic and visibility on the internet – the right keywords implemented in the right parts of the text make the content more transparent to Google’s algorithms. Search engine robots can understand more easily what you’re writing about and index your site faster in the search results.

… create content useful to your audience – keyword research is one of the best sources of ideas for new content. Keywords will help you to create a page where your target audience can easily find exactly what they are looking for. Attract their attention, respond to their needs and increase their trust in your brand.

… diversify website traffic – online visibility can’t be based only on a set of the most searched (and thus – the most competitive) keywords. We will help you to operate more efficiently and use the potential of less popular keywords.

… plan your online marketing more effectively – react quickly to changing search trends and adapt your publication calendar to keyword seasonality.

… monitor the effects of your actions – by tracking your site’s position on the most important keywords, you will see the effects your content marketing strategy brings.

… better use of existing content – optimizing old entries is the easiest way to increase website traffic. For even better results, combine keyword research with a comprehensive content audit.

How do we conduct keyword research?

Using the best content marketing and SEO tools we offer, among others:

  • Keyword selection – based on their competitiveness or how well they match your services or products, we choose not only the most popular keywords, but also slightly less frequently entered, longer and extremely precise queries (so-called long tail keywords)
  • Analysis of trends and seasonality – thanks to which you can find out when you can count on more traffic on your website and adjust your topics accordingly
  • Competitor analysis – we check which keywords make your competitors’ websites most visible. Knowing the average number of queries and the approximate organic traffic from a given position, it will be easier for you to plan your next steps and improve your rankings
  • Analysis of other pages related to your business – some queries are aimed directly to sales pages, others to articles and guides. Once you know the intentions behind specific keywords, you’ll be able to create the right content and use your online marketing budget more efficiently

If you choose to work with us, you will be safely guided through the thick keyword jungle and set on the road to an effective content marketing strategy.

Write to us and order a keyword analysis for your website!

 

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