case study

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Client

Picodi.com

Solutions

With the “e-cleverness ranking” we proved that engaging content and active promotion can lead to numerous valuable publications in a short period of time.

60 Media Publications Achieved in a Creative Campaign for Picodi

Online discount codes is a business with a very commercial character, but isn’t highly popular on the Polish market (in comparison to other countries). That’s why making an effective creative campaign for Picodi was quite a challenge. But here, in Elephate, we really do like challenges!

Challenge

Picodi.com is a global site with discount codes from 35 countries. The challenge was to increase the recognizability of the brand in Poland through content marketing and e-PR actions. Our client wanted to get publications and brand mentions about its services on sites with a wide outreach.

Solution

We decided to create a content marketing campaign which connected link building and the media relations aspects. As a result of our brainstorming, we came up with the idea of a “Polish e-cleverness ranking”. In our research we measured nationwide e-cleverness – the ability to shop online in wise and frugal ways.  

We asked people from ten of the biggest cities in Poland how they shopped on the internet. Thanks to the answers from the surveys and the data collected by Picodi about online discount code preferences, we created an e-cleverness ranking. The ranking was evaluated to include, among other things, the consideration taken while making a decision about purchasing a product, using various saving possibilities, and the ability to find them while shopping online.

Effects

The campaign achieved its main goal – it increased brand awareness. It also brought many others benefits:

Why we succeeded?

According to CBOS, every other Pole feels connected to the city they live in. This is why our numerous attempts to access local pride were one of the most important factors that led our campaign to success. How did we use them?

We recommend

In some niches, especially in those with a strong commercial character, coming up with an effective creative campaign sounds like a big challenge. With the “e-cleverness ranking” we proved that engaging content and active promotion can lead to numerous valuable publications in a short period of time. Thanks to a creative approach, it is possible even in a difficult niche!

You can check out the content (in Polish) at: https://www.picodi.com/pl/mozna-taniej/raporty

 

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