Link building Links are one of the most important factors affecting Google search results. By analyzing the links leading to your domain, Google’s algorithms assess its authority and determine its rankings. So it’s not about building links in large quantities, it’s about high quality links. High quality links are the most valuable for search engine rankings. That’s why it’s so important to publish unique and well-researched content across other valuable domains. Build links of high quality Quick fix link building strategies are never the way to go because these strategies gain a lot of links in spammy ways. Google is not interested in only a high quantity of links, but they are interested in the quality of them as well. That is why you want to be creating links properly. This brings us to the most significant aspect of a link building campaign: make sure that you build links that are high quality. Quality over quantity. Long term link building plans over quick fixes. How to avoid black hat link building that negatively affects your search rankings Link building is often seen as a way to manipulate search engines and get ahead of other websites through (possibly spammy) link building techniques. At Elephate we know that that is not the way to go. Not all links are valuable and have positive effects on your search results. We would advise you to steer clear of shady link building packages, ‘quick’ domain authority fixes and seo agencies that offer the impossible. Building high quality backlinks is something that takes time and effort. Black hat link building might increase your visibility quickly and by a decent amount, but it will never last. Black hat link building can also lead to a penalty from Google that will undo all your previous link building efforts. Link Building: not only an SEO performance enhancer Link building doesn’t matter solely from an SEO perspective. It’s also an effective PR tool. Acquiring links by using organic methods, building relationships with journalists, bloggers and online magazine editors will help you to increase brand awareness and build a positive image online. Link building is where SEO meets public relations. Strategic content publication plays a big role there too. It will increase domain traffic and visibility and will make you an expert in your field – not only for Google’s algorithms but among your audience as well. That’s why it’s so important to do potent keyword research, so that you can publish content that will naturally increase your link building efforts.