Link building Links are one of the most important factors affecting Google search results. By analyzing the links leading to your domain, Google’s algorithms assess its authority and determine its rankings. So it’s not only a large number of links that the algorithm takes into account, it’s their quality as well. That’s why it’s so important to publish unique and well-researched content across other valuable domains. When SEO meets Public RelationsLink building doesn’t matter solely from an SEO perspective. It’s also an effective PR tool. Acquiring links by using organic methods, building relationships with journalists, bloggers, and online magazine editors will enable you to increase brand awareness and build a positive image online. The strategic content publication will increase domain traffic and visibility and will make you an expert in your field – not only for Google’s algorithms but among your audience as well.