How do we optimize your (current) blog post?
Most websites that work with us already have a blog with potent information, so it would be a waste to start from scratch. To optimize your current blog posts we’ll first perform a thorough keyword analysis and optimize all elements from the header, to the meta description to the graphics. We will also check the inbound links that are used and optimize them if needed. Secondly, we will use various tools that give us insights into your blog visitors on which we will create a user profile. We always make sure that the user profile is a representation of your potential customers.
Based on these profiles we can dig into the reader’s interest and filter out all the relevant content on your website. We do that through an analysis of search queries from various tools. If your company works with bloggers already, we would love to work with them as well! We would dive into their current blogging efforts and help them to start optimizing their blog posts.
After checking every single blog post on your blog, we will develop a content marketing strategy for the new blog posts. This content marketing strategy will help us to create content that fits your industry and customers, and will generate new leads. Our content strategy will help you to stay competitive in your niche and increase your visibility in comparison to other websites.