Salesman, manipulator or journalist – what is a copywriter (and what can they become)? Author Jan Stulin Read bio What is a Copywriter? Nowadays, when content marketing is king, copywriting is having an identity crisis. Copywriting has found itself stuck between a rock and a hard place – between filling websites with optimized content and preparing valuable and insightful articles. This is a serious barrier, not only for content creators but also for companies that use their services. What does a copywriter’s job look like today, and how can we free their full potential?