Link building course Link building is one of the most important elements of your content marketing strategy. By acquiring links from valuable domains, you will build your brand’s authority, improve your position in search results, and make it easier for new audiences to find your brand on the web. For this to happen, you need links from trusted and valuable sites, e.g. popular platforms or reliable websites closely related to your industry. Focus on quality, not quantity This way you will be seen as an industry expert, by both Google’s algorithms and potential customers. There are no shortcuts here – poor quality links from catalogs, private blog networks or paid posts can only hurt you. Sounds complicated? Don’t worry, we can teach you how to properly plan a link building strategy. We’ll also advise you on how you can combine content marketing with PR, and show you some of the most useful techniques and tools for link building. You will also find out how to follow Google’s guidelines.