How to write and optimize product descriptions for ecommerce Online category and product descriptions have a huge impact on the customers final purchasing decision. They also help create an image of your brand as an expert and are an extremely important element from an SEO perspective. So, knowing this, how should you create descriptions that will encourage new customers to buy, simplify the shopping experience and improve the website’s position in search engines? Unique and compelling descriptions of products and categories on your online store will not only drive organic traffic from search engines, but will also increase conversions by encouraging customers to buy your product. However, you can still find many terrible descriptions on online websites that don’t meet the most basic requirements of writing this type of text. This is a big mistake, because the content posted on your site is an important element that affects your trust as a seller and builds a positive image of your brand in the eyes of potential customers. How do you create descriptions of categories and products? What are the most important elements from an SEO perspective? What information should be included so that the content will be valuable for both Google and unique visitors?