Content marketing courseHow to map out an effective strategy that will combine content marketing, SEO and PR? Where to look for content ideas attractive to clients and users? Which tools will be most useful when realizing your content marketing plan and measuring its effects?Learn with usIf you want to promote your business online effectively, you should know the answers to these questions. You’d better not aim in every direction and try whatever you find – you’re more likely to waste your budget on short-term effects doing that. Our specialists are happy to share their expertise and advise you on the best practices of content marketing, SEO and PR. Our courses will give you practical knowledge on how to meet Google guidelines, improve your rankings and build a positive brand identity. In our digital marketing course, you’ll learn how to create engaging and SEO-optimized content. You’ll find out more about the best link building and content promotion practices. Also, you’ll learn how to measure the results to use content marketing to its full potential.What you can learn Our training sessions let you upgrade your content marketing skills. We’re happy to help you to step up your game when taking care of your company’s online presence or doing content marketing for online stores, company blogs or other portals. We offer 3 types of internet marketing courses: content marketing, link building and running a company blog.The content marketing training courseHere at Elephate, we believe that content marketing is the way to go if you care about your business online presence. All you need to know is how to use the potential of content marketing using engaging content, skillful promotion and a bit of technical know-how. During the content marketing course you will learn:How to draw up a content marketing strategyHow to improve the areas which affect Google rankings mostHow to get to know the user’s needsHow to analyze keywords on a websiteHow to do keyword research for SEOWhere to look for content ideasHow to create content for a target audience How to monitor site visibilityLink building training courseThe links coming to your site do affect your Google ranking. To build your brand authority and make your website rank higher, you need a good number of quality backlinks from healthy domains. How to get there? With the help of solid content and its effective distribution. Combine content marketing and PR, avoid shady link exchange practices, follow Google guidelines and you’ll not put your site at risk of any algorithmic or manual penalties. During the link building course you will learn:Effective ways of natural link buildingThe biggest threats of black hat link building /link building done wrong (unethically) Ways of using a company blog for link building purposes How to reach out to bloggers, editors, and journalistsWhich guest posting tools to use Where to analyze linksRunning a company blogA blog is still one of the most effective communication channels for your brand. When done right, it can help build brand authority online. With the established authority your blog will become the industry go-to and attract more and more reputable links and social media interest. Our SEO copywriters and content marketing specialists will make sure you know how to:Plan your new publications in your content calendarUpgrade old blog postsSpeak your target audience’s languageOptimize texts for keywordsMake sure your content is well-structuredInsert and describe graphicsPlace internal linksEffectively promote your blogUse your blog for creative content marketing campaigns Book a coursetailored to your needsTake a digital marketing course that will meet your business needs. Let us know what’s most important to your brand and our specialists will tailor the course accordingly providing you with specific examples from your niche. Don’t wait till your competitors know more than you – contact us today to make an appointment. To save time, we can organize the training in your office.