How do we create infographics?
A well-designed, clear infographic will improve your online presence, extend your reach across social media, and increase your authority as an expert. But it will also bring you new backlinks from external domains. When designing and creating visuals for your website, we tailor the creative processes to the right topic considering the industry-specific reality and your target groups’ interests and needs. Among other things, we take good care of:
Fact selection – we choose the information that most effectively catches the attention of not only your target group but also journalists. We opt for interesting, identifiable comparisons that bring your audience closer to you and your brand.
Original form – there are thrilling ways to present facts, even the dullest ones. We’re always on the lookout for presenting data in new, non-standard ways. We also find the right balance between innovative graphics and traditional charts or graphs.
A wide variety of sources – by choosing information from various sources (from internal research findings and reports, through consultations with experts, to statistics from the official organizations) we increase the credibility of infographics and thus attract media attention.
Engaging text – copywriting means well-asked questions, intriguing headlines, and clear descriptions. These are all extremely important elements of an infographic. We keep a consistent tone in the graphics and text so the whole thing is as coherent and reader-friendly as possible.
Consistency of the visuals with your brand identification – in order for the infographics to become part of your brand story, we adjust specific elements of our visuals to the layout of your website and brand book.
Time to bring more colors
to your content
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