Elephate in the Room

Elephate in the Room

Join outsider Derrek Carriveau as he navigates the ever-changing world of marketing, SEO and beyond with the help of the industry’s best and brightest minds. In this unconventional and funny weekly podcast, our host might not have all of the answers, but he certainly has a lot of questions.

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Episode 11: Purna Virji

Purna Virji is a Senior Manager of Global Engagement at Microsoft where she is a specialist in Voice Search, Conversational UX, Chatbots, Artificial Intelligence, and Digital Marketing. She is also  an international keynote speaker at conferences such as The Next Web, AdWeek, and INBOUND and was ranked by PPC Hero as the #1 Most Influential PPC expert in the world in 2016. On top of all of that, Virji is a former award-winning  journalist, avid traveler, aspiring top chef, and amateur knitter. In her conversation with Derrek in the Room, Virji covers many of the things listed above, as well as what type of Olympic athlete she would be, about a contest she’s won, and her opinion on certain fictional journalists. Length: 33:56

Episode 10: Tim Soulo

Tim Soulo is the head of marketing and product strategy at Ahrefs, one of the industry’s leading SEO tools. With 7 years of experience in SEO and digital marketing, Soulo eagerly shares his knowledge by publishing data-driven research studies and detailed SEO guides at Ahrefs’ blog. He also runs a successful YouTube channel for Ahrefs which recently surpassed 1 million views. This week, Soulo enters the Room to talk about writing content, psychological experiments, and how he feels about too-small shoes. Length: 40:51

Episode 9: Tom Anthony

Tom Anthony started building websites 20 years ago, and has been doing SEO for over a decade. He is the VP Product at Distilled, where he conceived of an SEO A/B testing platform, and currently leads the team that built it. In this engaging and funny conversation, Anthony enters the Room to talk with Derrek about his PhD work, his work at Distilled, AI and whether or not cereal is soup. Length: 45:23

Episode 8: Fernando Angulo

Fernando Angulo is currently Head of International Partnerships at SEMrush. He is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events worldwide. He is a specialist in Competitive Intelligence and Competitors Research, SEO and Paid Traffic Strategies for Ecommerce and online business. Derrek talks with Angulo about his past as a travel agent and living in Russia, as well as influencer marketing and his preference between nap time or Hammer time. Length: 38:07

Episode 7: Marcus Tandler

Marcus Tandler is a self-described search geek who has been working in SEO since 1997. He is the Managing Director at Ryte.com, which he co-founded. Much like Ryte’s innovative software, Tandler has won several awards, but none of those awards prepared Tandler for the lightning round question that nearly destroys him. In this fun conversation, Derrek picks Tandler’s brain to talk about SEOktoberfest, his famous dismissal of Google, public speaking and more. As an added bonus, you get to hear Derrek’s incredible mispronunciation of some German beers. Length: 45:40 

Episode 6: Marty Weintraub

Entrepreneur, author, and speaker Marty Weintraub keeps Derrek and Christian on their toes as they navigate marketing, psychographic targeting, and being a rock star. A lot of ground is covered in this fascinating and funny conversation as Elephate in the Room reaches another high-water mark. Length: 1:00:45

Episode 5: Kris Jones

Entrepreneur extraordinaire Kris Jones joins Derrek to talk about the seemingly infinite companies he runs and his early days working in politics. The conversation hits on a lot of pop culture as well as some solid advice from Jones on why eureka moments are overrated. They also touch on Jones’ partnership with Damon Wayans Jr. and the Special Guest App. Length: 58:18

Episode 4: Robert Hansen

Robert Hansen is a veteran in computer security, known to many in the industry by the handle “RSnake”. His decades’ long career has had an enormous impact on the way we use the Internet. Currently, he is the Chief Technology Officer for Bit Discovery which is focused on corporate discovery and business intelligence, and he works as a consultant with various agencies and industries. It is said that nearly no one knows the Internet as well as Hansen. With that in mind, Derrek got the chance to pick Hansen’s brain and talk to him about his career, data privacy in the modern age, and whether or not a hot dog is a sandwich. Length: 46:38 minutes.

Episode 3: Aleyda Solis

Aleyda Solis has been listed in Forbes and Entrepreneur, featured in Huff Po, and most recently won the 2018 European Search Awards’ “Personality of the Year”, but none of this could have prepared her for Elephate in the Room. The international SEO consultant and owner of Orainti sat down with Derrek and Christian to explain the importance of SEO, how she manages her time both on and off the road, and her love for KFC. Length: 51:32 minutes

Episode 2: Jennifer Hoffman

Jennifer Hoffman, the Marketing Director at DeepCrawl, joins us for our second episode. Hoffman drops a ton of marketing knowledge on Derrek and Christian, including the best marketing jargon to use to sound smart and her thoughts on Wendy’s current marketing strategy. The conversation also touches on the one thing everyone looks stupid doing, Hoffman’s original plans after college before heading into marketing, and…robbing a bank? Length: 39:08 minutes.

Episode 1: Cindy Krum

We kick off Elephate in the Room with Cindy Krum, the CEO/founder of MobileMoxie and a thought leader in Mobile SEO. We talk about her interest in audiobooks, how she ended up in Denver, Colorado, her predictions for Mobile SEO in 2018 and beyond, and much more. Length: 44:29 minutes.